A: Charging a fee to members was a major deliberation during the creation of the company and this web service. Initially, we were going to rely on advertising dollars, but we soon realized that people really don't like to be hammered with ads everywhere (which is really what it would take to pay off all of the $$ required to create the site). We elected to use a transaction based fee over a subscription fee because we feel that we shouldn't make money if you don't make money. Further, if you are fortunate enough to have an awesome network of DIY buddies such that you have free access to whatever tool you might need, we think that's awesome! We hope that some day everyone will have those connections so that sites like this can transform into something even more useful to the DIY community. In conclusion, we support free lending of tools with other friends, but when you want to make some cash, we help you locate those potential borrowers with whom you may never connect or otherwise develop a relationship. If you use the site once and find a mecca of tools available around you through the site and then never use the site again because you now have a direct relationship, GREAT!